It is all about the experience.

For many members, competing in iconic events whether it is the New York Marathon, Maui Channel Swim or an epic French Alps cycling trip is a once in a lifetime experience, living and breathing sports biggest events.

On Thursday night, the secret to the Business of Sport was revealed in our Travel Edition through an intimate roundtable discussion. Guided by a previous winner of Best International Sporting Event & a man who lives and breathes the spectator experience we could not have been closer to the trenches.

Whilst broadcast now represents over 80% of the sporting revenue pie, it is hard to beat the smell of the strawberries at Wimbledon, the crack of willow at Lords or the roar of engines at the Singapore Grand Prix.

Live sport well played and in a cultural context is an unbeatable mix of ingredients. This is accentuated for once in a lifetime moment and particularly when it is all taken care of for you. It’s the future of sport and firmly where the real opportunities lie.

Thank you to all involved for a robust discussion and to Jason & Dan for their open and candid stories at the front line.

Interested in elevating your sport experience?

It’s not too late to join the Wallabies in France for an extraordinary tour. To find out more click here.

From September 8th to October 28th, immerse yourself in the excitement and passion of the world’s finest rugby teams as they compete for the ultimate prize.

Don’t miss out on this incredible opportunity to book your Rugby World Cup France 2023 tour package, please contact for further information.